![]() ![]() “We need to say something about the Campus School,” Fissinger said. The editorial board holds planning meetings each Monday night and Friday morning, but when editors receive newsworthy information in the middle of production, the 16 members huddle in the 50-square-foot office of editor in chief David Cote ’14. By Kumor’s reckoning, they have read 1.8 million words of Heights prose thus far in 2013.Ĥ:32 “Emergency e-board meeting,” announced opinions editor Mary Rose Fissinger ’15. Lacking desks, copy editors Kendra Kumor ’16, Connor Farley ’16, and Connor Mellas ’15 have regularly staked out this piece of furniture (also the preferred spot to do homework). As a shy freshman she was elected copy editor, “where you only have to talk to people when they’re wrong.” But over time she has taken on writing assignments, drawn by the tightrope walk of “compressing a two-hour event or five interviews into 500 words.”Ģ:41 Arts editor Sean Keeley ’15 placed a page of album reviews on the “copy couch”-a worn blue sectional-for proofreading. News editor Eleanor Hildebrandt ’15 said she first avoided news for exactly that reason. Pat Coyne ’16, an international studies major, said he was running for associate editor of the sports section to ease the transition from being a “two-sport athlete in high school to not being involved in sports at all.” English and political science major Nathan McGuire ’16, a recent transfer from Providence College, said he wanted to join the news team because “you’re always immersed in the school’s happenings, always talking to people.” Some Heights members envision careers as professional journalists, but most join with more immediate goals. A few staffers arrived to begin their tutorials. Over the next two hours she would do the same with the news, metro (the paper covers Boston-area happenings) arts, and opinions editors.ġ:14 p.m. “And there’s our headline: ‘Hard-nosed’.” Grossman cropped the photo, created an infographic of defensive-team statistics, constructed silhouettes of two defensive players, and within 30 minutes had built the sports section’s front page. Grossman, who has designed more than 1,000 pages since joining the paper her freshman year, quickly sifted through hundreds of staff photographs to find a portrait of Brown shouting from the sideline with his hand cupped over his mouth and nose, and muttered, “Hmm?” “That’s it,” Tedesco replied. Tedesco was there to work with layout editor Lindsay Grossman ’14 on his lead story-an analysis of football defensive coordinator Don Brown’s blitz-heavy tactics. Tennis balls, philosophy books (property of the staff’s several philosophy majors), and crumpled copy paper litter the gray wall-to-wall carpet. Dorm-style wooden desks with decade-old computers abut the office’s cement walls, which are decorated with framed back issues, an Edgar Allan Poe mask, a Frozen Four press pass from 2012, and snapshots of former editors. Between classes, sports editor Austin Tedesco ’15 arrived in the big basement room the Heights has occupied the past 41 of its 94 years. The Heights archive, from the University Libraries Digital Collection.Austin additionally emphasizes the importance of extending retargeting efforts after the initial purchase to ensure members return for that second purchase.Key Takeaways: Prioritize value exchange for consumers and advertisersFocus on driving incrementality and maximizing audience penetrationMaintain targeting efforts beyond the initial purchase Hosted on Acast. ![]() ![]() Every product is evaluated on whether or not it will benefit the consumer, increasing the member's trust in the company. Sam's Club has adopted a member-first marketing strategy, prioritizing customers by providing tailored high-value products. He advises that brands seeking to partner with companies like Sam's Club have a defined business objective, have sponsored products ready to launch, and be able to present a clear value proposition that benefits consumers. He explains that Sam's Club's success stems from leveraging first-party deterministic data to benefit consumers and brands as opposed to using it only to further their own endsAustin talks about the importance of listening to suppliers and brands and identifying areas for improvement while focusing on perfecting the product set. On this episode of BRAVE COMMERCE, Austin Leonard, Head of Sales at Sam's Club Member Access Platform (MAP), highlights the increasing need to offer value to consumers in exchange for their engagement with your brand, especially as we shift to a post-cookie future.The rise in retail media has resulted in fewer and fewer consumers opting into sharing their data Austin stresses combating this hesitancy requires that you offer additional value in exchange for their participation. ![]()
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